It seems that technology is the most powerful factor in shaping our everyday realities. Internet alone has changed so many things and transformed them to seem completely different than they were in the past. The business models have also changed. Am33ong others, cable television has also undergone many changes.
Not only has the service provider’s business model completely transformed, but the way we watch TV has changed too. Technology in combination with the latter are the main components of pressure put on the cable TV and the TV industry in general. Let’s see how technology leads to having TV 2.0 in our homes.
Internet Accessibility and Bandwidth Speeds
Network TV would not be possible if there was no internet. And just any internet connection, but also a fast and reliable one. The expansion of the internet made it possible for the best TV streaming services to come into our homes. Since we live in a customer-centric era, every leader in this field including Netflix, Hulu, Amazon and others have their recommendations when it comes to the minimum speed for streaming videos online.
For instance, 2 Mbps is the minimal bandwidth to be able to watch a standard definition video. Netflix, informs their users who want to use laptops to access their service that even 1 Mbps will suffice, but also informs them that the picture may be grainy and not satisfying to those with higher expectations. We have to agree that 2 Mbps is an internet standard, and is available in most of the countries around the globe.
While 15 Mbps is available in most of the countries of the developed Western world, it may not be so for others. And this is the speed required if you want to enjoy 4k streaming. 4k videos also require your TV set to have an HEVC decoder, another technology that made smooth 4k video streaming possible.
Evolution of the Remote-Control
The invention of the remote control has made all of our lives far more enjoyable, and online streaming has completely transformed this.
Instead of endless browsing through channels until users come to a program that catches their eye, users of online streaming services can now pick what they want to watch, and when they want it.
Everyone remembers TiVo, a digital video recorder introduced back in 1999 which allowed users to record their TV shows and watch them later. On-demand services quickly flooded the marked. The high popularity of these services and devices can be explained by commercial-free shows that were only accessible through specific subscription models.
New software and the expansion of smartphone use have cast the remote controller into the shadows. We now have YouTube and Unified Remote for Android and iTunes Remote, Mocha VNC and Mobile Mouse remotes for iOS devices.
Plug and Play Devices
The Apple TV and Google Chrome Cast are very popular these days. And, why wouldn’t they be? Once you connect them with your TV set, an abundance of opportunities opens up. With Google Chromecast, you can stream any video from YouTube on your TV.
Furthermore, by installing add ons on Google Chrome web browser, you can cast any web page to TV or cast favorite TV show or movie. If you don’t have a smart TV, you can make it smart with this small investment. You can even play multiplayer games on your TV with friends and family.
With Apple TV users can also have some fun. What it does actually is let you stream the entire video content found on iTunes Store to your TV. You won’t need to buy any extra storage, since everything is located in the cloud.
With AirPlay you can also stream videos, photos and music via any of your iOS devices. Apple ships their Apple TV with a remote controller for those users who just can’t get rid of this old habit of having a good old remote in their hands while watching TV.
OTT application refers to any app or service that delivers the product to the end user over the internet while completely bypassing old-school ways of distribution. In other words, no more middlemen. And we have to agree that no one particularly enjoyed having to deal with them. Without the middlemen, the service cost is significantly lower, and thus affordable to more people.
With no links connecting consumers and broadcasters, this model of busses was set on the course to grow robustly. And that’s exactly what followed. The OTT technology may be the leading one when it comes to changing TV as we know it.
A second screen is usually a tablet or a smartphone that consumers use to connect to a program they would like to watch. Online streaming service providers have made it possible for their users to use mobile devices to watch their favorite TV shows and movies.
The service providers have found that second screen is also suitable for further engaging their users to participate in social media discussions related to the program they are watching.
Watching TV is no longer an idle action. Users can now be more active and talk about the show. Online streaming service companies are now capitalizing on this because they are able to gather valuable feedback from their users. Technology has transformed the TV into a two-way street. Who would have even imagined that?
As you can see, modern technology has not only changed the television as we’ve known it, but it is still changing it. The revenue of these companies is expected to reach almost $65 billion by 2021. It is clear that TV networks are benefiting from these changes but, for now, users are too. We can only wait and see what the future has in store for us when it comes to watching our favorite shows online.